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May 23, 2024International Journal of Contemporary Hospitality Management

Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking

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XCXianglan ChenBXBingqing XiangABAnil Bilgihan

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Chen et al. (2024) studied this question.

synapsesocial.com/papers/68e68ab9b6db643587612ce1https://doi.org/10.1108/ijchm-09-2023-1376
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