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March 3, 2024Asia Pacific Journal of Tourism Research

When a destination is imagined: the persuasive effects of metaphorical slogans on Chinese college students’ travel intention

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HYHang YuNorthwestern Polytechnical University

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Hang Yu (2024) studied this question.

synapsesocial.com/papers/68e75ef7b6db6435876d6048https://doi.org/10.1080/10941665.2024.2324197
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