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September 23, 2025International Journal of Current Science Research and ReviewOpen Access

Metaphorical Models of Marketing: Changing Türkiye’s Tourist Experience

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Authors

DDDjurayeva Zilola Djamolidinovna

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Overview

This study examines how metaphorical models shape tourism marketing and cultural representation in Türkiye, indicating their significant role in visitor experiences.

Key Points

  • Metaphorical models in tourism marketing reshape visitors' cultural expectations and emotional connections.
  • The analysis reveals that unique metaphors like 'natural gallery' for Cappadocia craft distinct narrative identities for destinations.
  • Using cognitive linguistics, the study highlights how language affects perceived quality and service in the tourism sector.
  • Comparative perspectives illustrate Türkiye's reliance on cultural history and wealth in contrast to other tourist destinations like Thailand and New Zealand.

Cite This Study

Djurayeva Zilola Djamolidinovna (2025) studied this question.

synapsesocial.com/papers/68d4739d31b076d99fa6ba5ehttps://doi.org/10.47191/ijcsrr/v8-i9-37
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements2024
  2. 2The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor2024
  3. 3Framing regional identity through conceptual metaphor: A cognitive linguistic analysis of Arabic tourism discourse in Ha'il, Saudi Arabia2026
  4. 4Culture speaks volumes: How cultural products shape perceptions and consumer behavior2025 · 1 citations
  5. 5Figurative language effect on consumer engagement: an empirical investigation for Turkish airline industry2024 · 1 citations