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This is a Quantitative study (also classified as: Survey).

The Influence of Service Quality and Customer Satisfaction on Decisions to Purchase Food Products at Ud Mariani Surabaya

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Service quality positively affects purchasing decisions, enhancing customer loyalty and frequency of purchases.
Customer satisfaction also improves purchasing decisions, indicating its vital role in consumer behavior.
The research utilized a survey approach to gather data from customers shopping at UD. Mariani.
Multiple linear regression analysis revealed significant relationships between service quality, customer satisfaction, and purchasing outcomes.

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Quantitative analysis shows that service quality and customer satisfaction significantly influence purchasing decisions for food products.

Rifaldy et al. (2025) studied this question.

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Quantitative analysis shows that service quality and customer satisfaction significantly influence purchasing decisions for food products.