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September 10, 2025Zabags International Journal Of Engagement

The Influence of Social Media on Public Awareness of Halal Certification

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Authors

ZAZaenal AbidinNNiskaromah

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Overview

Quantitative analysis demonstrates increased public awareness of halal certification through social media, suggesting effective communication strategies for halal authorities.

Key Points

  • Higher frequency of social media use correlates with increased halal certification awareness and trust.
  • Structured survey revealed significant relationships between engagement with halal content and levels of understanding.
  • Research interprets findings using established communication theories to analyze motivational aspects of halal awareness.
  • Study extends halal communication research to underserved coastal communities, highlighting gaps in digital engagement.

Cite This Study

Abidin et al. (2025) studied this question.

synapsesocial.com/papers/68c1a40f54b1d3bfb60deaa8https://doi.org/10.61233/zijen.v3i1.32
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1From Religiosity to Representing Cultural Identity: Communication Approach in the Changes of Indonesia's Halal policy on Instagram2025
  2. 2Understanding Through the Click: How Social Media Guides or Misleads the Issue of Halal Products2024
  3. 3The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam2025
  4. 4Educating Consumer Awareness on Halal Issues: A Case Study of Viral Products Mixue and Ai-Cha in Malaysia2025
  5. 5The Influence of Halal Certification and Halal Awareness on Purchasing Decisions2024 · 6 citations