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September 10, 2025

From Religiosity to Representing Cultural Identity: Communication Approach in the Changes of Indonesia's Halal policy on Instagram

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Authors

MMMualimin MualiminSakarya UniversitySSSri Sudono SaliroTanjungpura UniversityAYAri YunaldiInstitut Agama Islam Negeri Bengkulu

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Implication

Qualitative analysis highlights Instagram's role in conveying halal policy changes in Indonesia, suggesting enhanced cultural representation.

Key Points

  • The communication strategies employed by the Ministry of Religious Affairs aimed at promoting the new halal logo.
  • Public acceptance and trust were bolstered through influential testimonials on Instagram.
  • The Halal Product Guarantee Agency strategically used posts to clarify changes in their certification authority.
  • Instagram served as a vital platform for building narratives around halal policy adjustments.

Cite This Study

Mualimin et al. (2025) studied this question.

synapsesocial.com/papers/68c1d97d54b1d3bfb60fb227https://doi.org/10.30631/8sc90e08
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Social Media on Public Awareness of Halal Certification2025
  2. 2The Meanig of ‘Halal’ from the Perspective of Business Actors in the Post-BPJPH Era: A Qualitative Phenomenological Analysis2025
  3. 3Trusting halal: social networks and religious authority in Indonesia’s hijrah communities2026
  4. 4A CONVERGENCE IN A RELIGION COMMODIFICATION AND AN EXPRESSION OF PIETY IN HALAL CERTIFICATION2022 · 2 citations
  5. 5Does Halal Certification Matter? The Influence of Polarity in Religious Understanding on Attachment to Halal Certification in Indonesia2025