What type of study is this?

This is a Cross-Sectional study (also classified as: Observational).

September 10, 2025

How Can Online Sales Promotion and Web Atmospherics Affect Young Consumers’ Online Impulse Buying?

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Online sales promotions and web atmospherics significantly affect impulse buying behavior among young consumers.
Web atmospherics have a stronger influence than sales promotions in enhancing online impulse purchases.
Data were collected from 198 young respondents who engaged in impulsive buying on Shopee.
Multiple regression analysis assessed the relationship between marketing strategies and impulse buying decisions.

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Implication

Analysis reveals web atmospherics and online sales promotions significantly influence impulse buying in young consumers, indicating marketing strategies for platforms like Shopee.

Cite This Study

Bagaskara et al. (2025) studied this question.

synapsesocial.com/papers/68c1a40f54b1d3bfb60ded17 https://doi.org/10.64425/f2c7rq09

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Implication

Analysis reveals web atmospherics and online sales promotions significantly influence impulse buying in young consumers, indicating marketing strategies for platforms like Shopee.

How Can Online Sales Promotion and Web Atmospherics Affect Young Consumers’ Online Impulse Buying?

Key Points

Discussion

Implication

Cite This Study

How Can Online Sales Promotion and Web Atmospherics Affect Young Consumers’ Online Impulse Buying?

Key Points

Discussion

Implication

Cite This Study

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Also Consider