The Influence of Online Promotion, Trust, and Website Quality on Online Impulsive Purchases as well as Emotional Responses to Online Impulsive

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Engaging online promotions and high-quality websites significantly boost online impulsive purchases, enhancing customer experience.
Trust did not show a significant impact on impulsive buying, yet online promotions and website quality did play crucial roles.
Quantitative analysis based on questionnaire data from 100 Shopee Marketplace consumers in Lampung Province, Indonesia.
Marketing strategies that stimulate impulse buying could lead to increased customer satisfaction and loyalty.

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Explanatory analysis finds significant effects of online promotions and website quality on impulse purchases, suggesting emotional driving factors.

Sulaiman et al. (2025) studied this question.

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Explanatory analysis finds significant effects of online promotions and website quality on impulse purchases, suggesting emotional driving factors.