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September 10, 2025Journal of Economic Business & Accounting Research

Customer loyalty in the culinary product market: The role of satisfaction in mediating the relationship between service quality, product value, and pricing

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Authors

SKSatunggale KurniawanMRMuhammad Afifi Rahman

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Overview

Quantitative analysis reveals service quality and product quality boost customer loyalty, implying that satisfaction plays a crucial mediating role.

Key Points

  • Customer loyalty positively correlates with service quality, product quality, and pricing in cooking spices.
  • Service quality and product quality significantly impact customer satisfaction, enhancing customer loyalty further.
  • The study utilizes multiple linear regression to analyze data from 90 consumers of LLR Cooking Spices.
  • These insights guide cooking spices producers in developing effective marketing strategies to increase loyalty.

Cite This Study

Kurniawan et al. (2025) studied this question.

synapsesocial.com/papers/68c1a5eb54b1d3bfb60df4c1https://doi.org/10.61511/jembar.v3i1.2025.1692
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