Influencia de factores sociales en la intención emprendedora de estudiantes de posgrado

The aim of this paper is to analyze the influence of gender and family entrepreneurs on the desirability, feasibility, and intentionality of starting a business among graduate students at an Ecuadorian university. It also seeks to determine whether there are significant differences in entrepreneurial intentions across graduate programs. A nonparametric test was used to analyze the differences between sociodemographic variables and entrepreneurial intentions, and an ANOVA was applied to graduate education. The results show that the presence of family entrepreneurs significantly influences entrepreneurial intentions, while gender has no influence. Furthermore, the intention to start a business differs across graduate study areas. These findings suggest the need to strengthen entrepreneurship education within graduate programs; leverage the knowledge and experience of family entrepreneurs to promote entrepreneurial training; and incorporate entrepreneurship education into the curricular design of graduate programs, especially in the areas of education.