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September 10, 2025International Journal of Bilingualism

Examining language practices on linguistic landscapes of tourism in Xi’an, China: A perspective of pride and profit

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Authors

BABin AiLYLu YangLWLifei Wang

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Overview

Visual ethnography reveals dominant language usage in Xi'an's tourism, highlighting pride and profit implications.

Key Points

  • Chinese language predominates in tourism landscapes of Xi'an, reflecting the city's cultural identity.
  • English and other foreign languages facilitate services for international tourists, suggesting an inclusive approach.
  • Observational data reinforces the relationship between language practices, identity, and economic benefits in tourism.
  • Insights gained can enhance management strategies for tourism linguistic landscapes, both locally and globally.

Cite This Study

Ai et al. (2025) studied this question.

synapsesocial.com/papers/68c1a5ff54b1d3bfb60e009bhttps://doi.org/10.1177/13670069251356203
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