What question did this study set out to answer?

To examine shifts within rural linguistic landscapes and determine how language operates as cultural capital and economic infrastructure during tourism-based rural revitalisation.

September 18, 2026Journal of Multilingual and Multicultural Development

Linguistic landscape, cultural capital, and tourism-based sustainable rural revitalisation in Zhujiajiao, Shanghai: a nexus analysis

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Authors

KZKe ZhaoShanghai University of Finance and Economics YMYuzhou MaShanghai University of Finance and Economics YCYouming ChenShanghai University of Finance and Economics

Discussion

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Implication

Nexus analysis uncovers divergent shifts toward multilingual official signage and monolingual local business signage in a rural tourist town, highlighting language as economic infrastructure.

Key Points

To examine shifts within rural linguistic landscapes and determine how language operates as cultural capital and economic infrastructure during tourism-based rural revitalisation.
Conducted a nexus analysis synthesizing spatial, semiotic, and social interactions within signage in Zhujiajiao, Shanghai.
Applied theoretical frameworks of language as resource and language as cultural capital to contrast public and commercial signage practices.
Official signage underwent a marked transformation from monolingual displays into multilingual and multimodal formats designed to attract international tourists.
Local commercial signage maintained predominantly monolingual text despite adopting digital and multimodal tools, reflecting business reliance on domestic clientele over global visitors.

Cite This Study

Zhao et al. (2026) studied this question.

synapsesocial.com/papers/6aad0b72de0393d728b89bb0 https://doi.org/10.1080/01434632.2026.2733306

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Implication

Nexus analysis uncovers divergent shifts toward multilingual official signage and monolingual local business signage in a rural tourist town, highlighting language as economic infrastructure.

Linguistic landscape, cultural capital, and tourism-based sustainable rural revitalisation in Zhujiajiao, Shanghai: a nexus analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

Linguistic landscape, cultural capital, and tourism-based sustainable rural revitalisation in Zhujiajiao, Shanghai: a nexus analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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