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September 10, 2025International Journal of Advanced Research in Science Communication and TechnologyOpen Access

Role of Social Media and Online Reviews in Influencing Consumer Preferences for Food Delivery Platforms

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Authors

PBProf. Dr. Bageshree P Bangera BandekarMBMayank Bhatia

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Overview

This analysis reveals how social media and online reviews shape consumer preferences, indicating the importance of trust.

Key Points

  • Positive online feedback enhances customer trust and brand loyalty, while negative reviews can deter business.
  • Consumers increasingly rely on social media engagement and user-generated reviews to assess food delivery services.
  • Engagement strategies such as promotions and influencer recommendations significantly impact purchasing decisions.
  • Transparency and responsiveness to customer feedback are crucial for optimizing digital presence and satisfaction.

Cite This Study

Bandekar et al. (2025) studied this question.

synapsesocial.com/papers/68c1a78154b1d3bfb60e1143https://doi.org/10.48175/ijarsct-28000k
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