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September 10, 2025

Artificial Intelligence Meets Semiotics: Optimising Advertising Strategies across Cultures

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Analysis reveals cultural variations in advertising strategies using semiotics, suggesting AI's role in personalisation.

Effective advertising requires culturally-tailored semiotic strategies to resonate with diverse audiences.
Romanian commercials emphasize emotional appeal through rhetorical devices, while British ads use humor and subtlety.
A bibliometric analysis of marketing and advertising reveals insights into semiotic influences on consumer perception.
Balancing technological innovation with cultural awareness is crucial for ethical and effective advertising strategies.

Mihalache et al. (2025) studied this question.

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