What type of study is this?

This is a Semiotic Analysis study.

September 10, 2025Erciyes İletişim DergisiOpen Access

Advertising Production with Artificial Intelligence: A Semiotic Analysis

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Artificial intelligence significantly enhances advertising effectiveness by improving optimization and personalization.
The study employs a semiotic analysis to explore cultural codes within pioneering advertisements.
AI's role in advertising involves collaboration with humans, rather than simply replacing creative jobs.
Findings indicate that advertising can leverage AI for creative tasks while addressing concerns regarding image manipulation.

Authors

KGKürşad GölgeliBozok Universitesi

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Implication

This analysis explores how artificial intelligence impacts advertising effectiveness, suggesting AI enhances creative outcomes while requiring human guidance.

Cite This Study

Kürşad Gölgeli (2025) studied this question.

synapsesocial.com/papers/68c19fa854b1d3bfb60db91b https://doi.org/10.17680/erciyesiletisim.1631051

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Implication

This analysis explores how artificial intelligence impacts advertising effectiveness, suggesting AI enhances creative outcomes while requiring human guidance.

Advertising Production with Artificial Intelligence: A Semiotic Analysis

Key Points

Discussion

Implication

Cite This Study

Advertising Production with Artificial Intelligence: A Semiotic Analysis

Key Points

Discussion

Implication

Cite This Study