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The research investigates how AI shapes advertising strategies and consumer interactions.

March 8, 2026Open Access

The Influence of Artificial Intelligence on Advertising

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Exploration demonstrates AI's impact on advertising outcomes, suggesting significant opportunities and challenges.

The research investigates how AI shapes advertising strategies and consumer interactions.
Analysis of AI applications in advertising
Examination of targeted marketing techniques
Evaluation of content creation impacts
Assessment of consumer behavior changes
Discussion of ethical implications
AI enhances targeted marketing effectiveness
Improves content creation efficiency
Offers insights into consumer behavior patterns
Raises ethical concerns in advertising practices
Presents both opportunities and challenges for brands and consumers

Mr. Sourabh Gabbar Kamble (2026) studied this question.

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