The Role of Artificial Intelligence in Targeted Digital Advertising

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Analysis reveals AI improves user behaviour insights in digital advertising, suggesting enhanced relevancy.

AI enhances digital advertising by personalizing ads based on user behaviour, and increases ad relevancy.
Using tools like real-time bidding, AI can display ads quickly while optimizing spending for advertisers.
AI segments users into small groups based on interests, allowing for more tailored and effective advertising.
As privacy regulations evolve, AI adapts to protect user data while delivering pertinent ads.

Tavesa Ghai (2025) studied this question.

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