Marketing Strategies for Crime Movies: The Case of Birds of Passage

In the last ten years, the crime films have become a popular topic, but there are plenty of marketing strategies to attract customers. So, this essay mainly focuses on how the Birds of Passage use disparate information to attract customers and show the details of each kind of information and how they work together. It mainly focuses on the background of the drug trade background in Colombia, the indigenous people’s culture (Wayuu) and language, and how the director uses this information to chronicle a creative storyline and show the main trait of the crime film. This essay also focuses on how they use the indigenous language and cultural information to reflect context and theme. It also compares with another crime film to show Birds of Passage’s （released in 2018, Cristina Gallego and Ciro Guerra）outstanding points and main features. The paper concludes that the local culture, the indigenous language context, the manifestation of crime, and joining the film festival are essential to achieving a successful strategy.