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September 10, 2025

The Age of Sustainability in Sales Management; How Green Marketing Practices Are Reshaping Consumer Behavior and Corporate Strategies

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Authors

URUme Rubab MHMohammed Ali HussainChaitanya Bharathi Institute of Technology

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Implication

This paper reports on how green marketing influences consumer behavior and brand loyalty, suggesting sustainable practices may enhance corporate strategies.

Key Points

Green marketing reshapes consumer behavior by fostering trust and loyalty, leading to positive business outcomes.
Eco-conscious consumers prioritize transparency and sustainability, reflected in their purchasing decisions.
Assessment uses qualitative analysis to explore linkages between green marketing and consumer trust.
These findings emphasize the growing significance of sustainable practices in corporate strategies.

Cite This Study

Rubab et al. (2025) studied this question.

synapsesocial.com/papers/68c1a91354b1d3bfb60e261f https://doi.org/10.63878/cjssr.v3i3.1071

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Implication

This paper reports on how green marketing influences consumer behavior and brand loyalty, suggesting sustainable practices may enhance corporate strategies.

The Age of Sustainability in Sales Management; How Green Marketing Practices Are Reshaping Consumer Behavior and Corporate Strategies

Discussion

Member takes

Implication

Key Points

Cite This Study

The Age of Sustainability in Sales Management; How Green Marketing Practices Are Reshaping Consumer Behavior and Corporate Strategies

Discussion

Member takes

Implication

Key Points

Cite This Study

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