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September 10, 2025LEARN Journal : Language Education and Acquisition Research NetworkOpen Access

From Tutors to Influencers: Content Types and Micro-Celebrification of English Teaching TikTok Creators in the Thai Context

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Authors

SKSichon Koowuttayakorn

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Overview

Descriptive qualitative analysis reveals content types and micro-celebrification among English tutors on TikTok, indicating new dynamics in teaching.

Key Points

  • The study finds that English tutors on TikTok frequently create educational, promotional, experiential, and intimate video content.
  • Micro-celebrification practices observed include humor, audience interaction, and shared cultural references, enhancing credibility.
  • Content analysis of 75 posts from five TikTok profiles demonstrates how these creators negotiate their identities and relationships with learners.
  • The results may influence teacher development strategies by integrating social media tools in informal education settings.

Cite This Study

Sichon Koowuttayakorn (2025) studied this question.

synapsesocial.com/papers/68c1a91354b1d3bfb60e26bbhttps://doi.org/10.70730/bvvy7891
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