What type of study is this?

This is a Descriptive Qualitative study.

Strategi Pemberdayaan UMKM Kebab Kenzatha

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Descriptive approach reveals the marketing strategies and challenges faced by Kebab Kenzatha MSME in Bukittinggi.

The Kebab Kenzatha MSME utilizes social networks for marketing, which enhances its local market reach.
Observations indicate that the empowerment of Kebab Kenzatha is in the early stages, requiring more support.
The MSME operates independently without employees, reflecting a simple organizational structure.
Access to technology and capital are vital for the long-term sustainability of MSMEs like Kebab Kenzatha.

Wati et al. (2025) studied this question.

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