October 27, 2025Golden Ratio of Data in SummaryOpen Access

Empowering MSMEs Through Product Branding Innovation and Rengginang Location Digitalization: A Case Study in Mainan Village

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Authors

IPIda Ayu Putu Wismahari PratiwiState University of Semarang MAMuhammad AkbarCenderawasih University SWSri WulandariUniversitas Swadaya Gunung Jati

Discussion

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Implication

Qualitative analysis reveals product development and digitalization improve business competitiveness and sustainability among MSMEs, indicating key strategies for empowerment.

Key Points

Product development enhances business competitiveness and sustainability, improving MSME outcomes in Mainan Village.
Key evidence includes strategies employed for branding and digitalization to fortify the local economy.
Descriptive qualitative approach and case studies explored the integration of branding innovation and technology.
Significance lies in multi-stakeholder collaboration and continuous mentoring being crucial for empowering MSMEs.

Cite This Study

Pratiwi et al. (2025) studied this question.

synapsesocial.com/papers/68ff87e2c8c50a61f2bdcd81 https://doi.org/10.52970/grdis.v5i4.1685

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Implication

Qualitative analysis reveals product development and digitalization improve business competitiveness and sustainability among MSMEs, indicating key strategies for empowerment.

Empowering MSMEs Through Product Branding Innovation and Rengginang Location Digitalization: A Case Study in Mainan Village

Discussion

Member takes

Implication

Key Points

Cite This Study

Empowering MSMEs Through Product Branding Innovation and Rengginang Location Digitalization: A Case Study in Mainan Village

Discussion

Member takes

Implication

Key Points

Cite This Study

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