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Rethinking Online Marketing in Bangladesh: A Comprehensive Study on Platform Interactivity and the Need for Integrated Promotion Strategies

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This study examines interactivity and platform usage in Bangladesh, suggesting integrated marketing strategies are essential.

Interactivity on online platforms improves customer engagement and retention, significantly influencing marketing success.
Analysis reveals that effective content management directly impacts consumer attraction and competitive advantage in the market.
The research employs a comprehensive review of digital communication methods, emphasizing the importance of connectivity in marketing.
Key findings suggest businesses in Bangladesh must adopt consumer-driven marketing strategies to thrive in the digital economy.

Ahmad Bin Yamin (2025) studied this question.

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