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This research aims to examine how digital marketing strategies influence e-commerce performance and sustainability in Dhaka, particularly for women entrepreneurs.

August 7, 2026Open Access

Assessing The Impact of Digital Marketing Strategies on E-Commerce Enterprises in Dhaka, Bangladesh

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SASarder Nurul AminOffice of Inspector General

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Implication

Case studies reveal how digital marketing boosts performance and customer engagement in e-commerce enterprises owned by women.

Key Points

This research aims to examine how digital marketing strategies influence e-commerce performance and sustainability in Dhaka, particularly for women entrepreneurs.
Conducted 10 case studies of women-owned e-commerce businesses in Dhaka focusing on various sectors like fashion and food.
Analyzed the use of social media platforms for marketing and customer engagement.
Assessed the operational challenges faced by entrepreneurs including logistics and service quality issues.
Entrepreneurs reported that social media marketing significantly drives sales and customer engagement.
Customer trust was identified as crucial for repeat transactions, influenced by service quality and genuine reviews.
Despite challenges, digital marketing is perceived as a transformative tool for economic empowerment, especially for women entrepreneurs.

Cite This Study

Sarder Nurul Amin (2026) studied this question.

synapsesocial.com/papers/6a758be1847ab6d26c01f82b https://doi.org/10.5281/zenodo.21804685

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Assessing The Impact of Digital Marketing Strategies on E-Commerce Enterprises in Dhaka, Bangladesh

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Implication

Key Points

Cite This Study

Assessing The Impact of Digital Marketing Strategies on E-Commerce Enterprises in Dhaka, Bangladesh

Discussion

Member takes

Implication

Key Points

Cite This Study

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