This paper examines the pivotal role of Big Data and Artificial Intelligence (AI) in shaping cross-border e-commerce. It explores how Big Data provides deep market insights and enhances operational efficiency, while AI further advances personalized experiences, real-time decision-making, and risk management. The paper highlights the importance of these technologies in empowering businesses in the global market. Additionally, it discusses the challenges businesses face in implementing Big Data and AI, such as data privacy concerns and regulatory compliance, while also emphasizing the competitive advantages they offer. Finally, the paper offers strategic recommendations for businesses seeking to leverage these technologies to maximize growth in the evolving landscape of global e-commerce.
Xueqin Zhou (2025) studied this question.