Existence and Management of Multicultural-Based Pilgrimage Tourism in Gunung Kawi Cemetery

Pilgrimage tourism is a popular type of special interest tourism carried out by the Indonesian people, one of which is a trip to the grave of a religious figure. Islam is the majority religion in Indonesia. Pesarean Gunung Kawi is an area that contains the graves of respected Islamic figures, namely Eyang Djoego and Eyang Raden Mas Iman Soedjono. Pesarean Gunung Kawi is also known for its negative image, namely pesugihan. This image of pesugihan developed because of the success story of an ethnic Chinese businessman who became successful after performing prayers and rituals at Pesarean Gunung Kawi. The purpose of this research is to explore cultural diversity as a tourist attraction and management in Pesarean Gunung Kawi. This research explores cultural attractions and sites where cultural diversity from Javanese and Chinese traditions is present. The existence of this cultural diversity is analysed through the five aspects of attraction: attractions, amenities, accessibility, ancillary services, and information. Management is reviewed from planning, organising, implementing and supervising. The data collection method uses observation and interview techniques. The results of this study describe the diversity of cultural attractions in the form of traditional ceremonies Haul Eyang Djoego and Haul Eyang Raden Mas Iman Soedjono, Suroan, Malam Jumat Legi, Cap Go Meh which are routinely held at Pesarean Gunung Kawi. There are adequate facilities, availability of information centres, and easy accessibility. Management is carried out by direct descendants of religious figures Eyang Raden Mas Iman Soedjono and collaborates with stakeholders. From the research results, it is necessary to develop and improve facilities and information management.