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September 10, 2025APJAET - Journal ay Asia Pacific Journal of Advanced Education and Technology

The Relationship between Online Marketing Strategies and Consumer Engagement in the Food Industry

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Authors

LALara Jane Velasco Austria

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Overview

Correlational study reveals strong link between digital marketing and consumer engagement in NCR, suggesting effective tactics for food businesses.

Key Points

  • Higher educational attainment correlates with increased consumer engagement in online food marketing.
  • Digital marketing strategies like social proof and influencer marketing are prevalent in the food industry in NCR.
  • Educationally advanced, younger consumers demonstrate the highest levels of engagement in online commercial activities.
  • Implementing focused marketing strategies can enhance consumer interaction and brand loyalty for online food enterprises.

Cite This Study

Lara Jane Velasco Austria (2025) studied this question.

synapsesocial.com/papers/68c1abf154b1d3bfb60e3f12https://doi.org/10.54476/apjaet/02755
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