A Sociological Study of Media Literacy in Education Management

The article presents the results of a sociological study conducted using in-depth expert interviews with representatives of the field of education and management, devoted to the possibilities of introducing media literacy into the management of modern education in the context of digital transformation. The novelty of the work lies in the analysis of both prospects and risks, as well as in the formulation of recommendations for effective management of the educational space. Concerns and barriers in the views of experts involved in the educational process have been identified. The main challenges are considered: information security, a shortage of qualified teaching staff, insufficiently developed digital competencies of students and teachers, the high cost of introducing modern media tools and the imperfection of the regulatory framework. Special attention is paid to the possibilities of using digital skills to improve the quality of education, develop critical thinking and form a responsible attitude to information. Recommendations are given on the development of media literacy in educational institutions, including the need for legal regulation, support for innovation, development of secure infrastructure and education of the population about high-tech educational projects.