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September 10, 2025Journal of Accounting and Finance ManagementOpen Access

Analysis of Digital Transformation Strategies and Product Innovation to Enhance Competitive Advantage in Fisheries MSMEs to Support the Blue Economy in Kendal Regency

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Authors

ARAli RidhoMercu Buana University DRDwi RachmawatiGlobal University

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Implication

This analysis reveals product innovation and digital transformation significantly enhance competitive advantage in fisheries MSMEs, supporting the Blue Economy.

Key Points

Product innovation significantly influences competitive advantage with a coefficient of 0.831 (p < 0.05), indicating its importance.
Digital transformation also plays a significant role, with a smaller influence coefficient of 0.060 (p < 0.05), suggesting room for improvement.
The combined effects of product innovation and digital transformation explain 74.6% of the variability in competitive advantage, highlighting their synergistic potential.
MSMEs are encouraged to diversify and enhance product innovation while leveraging digital platforms to improve market access and sustainability.

Cite This Study

Ridho et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0154b1d3bfb60e4576 https://doi.org/10.38035/jafm.v6i3.2209

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Implication

This analysis reveals product innovation and digital transformation significantly enhance competitive advantage in fisheries MSMEs, supporting the Blue Economy.

Analysis of Digital Transformation Strategies and Product Innovation to Enhance Competitive Advantage in Fisheries MSMEs to Support the Blue Economy in Kendal Regency

Discussion

Member takes

Implication

Key Points

Cite This Study

Analysis of Digital Transformation Strategies and Product Innovation to Enhance Competitive Advantage in Fisheries MSMEs to Support the Blue Economy in Kendal Regency

Discussion

Member takes

Implication

Key Points

Cite This Study

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