September 10, 2025Lex localis - Journal of Local Self-Government
The Impact of Social Media on Chinese University Graduates' Perception of the Entrepreneurial Ecosystem and Their Intention to Return Hometown for Entrepreneurship
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Implication
Mixed-method analysis reveals social media and ecosystem elements shape Chinese graduates' return intentions for entrepreneurship.
Key Points
- High return-home entrepreneurial intention is influenced by a configuration of factors within the entrepreneurial ecosystem, including social media and family support.
- The study found that no single factor is a necessary condition for high entrepreneurial intention among graduates.
- Configurations of multiple ecosystem elements must be present to jointly foster return-home entrepreneurial intention effectively.
- Emotional attachment mediates the impact of social media, highlighting its role in motivating graduates to pursue entrepreneurship in their hometowns.
Cite This Study
Wu et al. (2025) studied this question.