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September 10, 2025Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah

Dampak Pemasaran Ekologis Terhadap Strategi Keberlanjutan Hotel di Canggu, Bali: Peran Perilaku Wisatawan, Digitalisasi, dan Tata Kelola

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Authors

IRI Wayan RediyasaFMFadillah ManuhutuJWJeanny Pricilia Anneke W

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Overview

Qualitative analysis reveals tourist behavior impacts on hotel sustainability in Canggu, highlighting the role of greenwashing.

Key Points

  • Tourists' actual behavior in selecting accommodations is influenced by contextual factors, including price and promotion.
  • Environmental awareness and attitudes among tourists in Bali are high, yet sustainable choices remain limited.
  • Contextual barriers such as a lack of reliability in information and perceived opportunities hinder sustainable tourism.
  • Effective communication strategies in the hospitality sector are critical for fostering trust and promoting sustainable behavior.

Cite This Study

Rediyasa et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0954b1d3bfb60e4977https://doi.org/10.47467/alkharaj.v7i7.9367
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