Pengaruh Label Halal, Religiusitas, Harga, dan Review Produk Terhadap Keputusan Pembelian Produk Kecantikan Skintific Pada Kalangan Gen Z di Kabupaten Bangkalan
Quantitative analysis reveals price and product reviews significantly influence purchasing decisions in Gen Z, implying that marketing strategies should focus on these aspects.
Key Points
Price significantly impacts purchasing decisions for Skintific products among Gen Z.
Product reviews play a crucial role in shaping consumer trust and brand perception.
The halal label and religiosity do not significantly affect purchasing decisions.
Together, analyzed factors account for 63.6% of the influence on purchasing decisions.