What type of study is this?

Digital Marketing Communication Strategy of the Organizer Meeting-Incentive-Convention-Exhibition at the Halal Lifestyle Festival in Jakarta

View Full Paper

Ask AI

Bookmark

Digital marketing through social media effectively increases audience participation at halal lifestyle festivals.
Utilizing platforms like Instagram and Facebook is essential for building a positive event image and awareness.
Key strategies include collaborating with influencers and carefully selecting target-specific social media platforms.
The findings indicate a need for diversifying digital platforms while strengthening the internal marketing team.

No takes yet. Share an insight, caveat, or question.

Qualitative analysis highlights social media's role in audience engagement for MICE events, suggesting growth avenues.

Sasongko et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark