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This is a Case Report study (also classified as: Observational).

Marketing Communication Strategy Analysis of Imaginary Film Production House on Social Media (Case Study on the Film 'Agak Laen' 2024)

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Case study reveals community-centric integrated marketing communication strategy in Indonesia's film industry, highlighting challenges and successes.

The community-centric IMC strategy focused on emotional connections, utilizing authentic storytelling and humor.
Key components included an integrated channel strategy leveraging multiple digital platforms and offline events.
Challenges faced involved the high operational intensity of content production and uncertainty in digital conversion.
In-depth interviews with marketing strategists provided primary data, supported by social media observations.

Hamdan et al. (2025) studied this question.

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View Full Paper

Ask AI

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Authors

Case study reveals community-centric integrated marketing communication strategy in Indonesia's film industry, highlighting challenges and successes.

The community-centric IMC strategy focused on emotional connections, utilizing authentic storytelling and humor.
Key components included an integrated channel strategy leveraging multiple digital platforms and offline events.
Challenges faced involved the high operational intensity of content production and uncertainty in digital conversion.
In-depth interviews with marketing strategists provided primary data, supported by social media observations.

Hamdan et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark