Mixed-methods analysis reveals brand attributes and service quality enhance tourist loyalty in heritage accommodations, suggesting pathways for cultural preservation.
Key Points
The study demonstrates that brand associations and pull motivation significantly drive tourist loyalty.
Results indicate that service quality fully mediates the relationship between travel motivation and satisfaction.
A proposed BHALIDEL model highlights the importance of combining architectural authenticity with modern service standards.
Recommendations include collaborating with heritage bodies for conservation and enhancing staff's cultural intelligence.