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Satisfaction and Loyalty in Cultural Heritage Tourism: Analysis of Destination Brand Experience Dimensions at Taman Mini Indonesia Indah

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Analysis reveals distinct impacts of brand experience on satisfaction and loyalty in cultural heritage tourism, suggesting new management strategies.

Visitor satisfaction levels are significantly influenced by sensory, affective, and behavioral experiences, revealing key drivers of immediate appeal.
Intellectual experience is the only dimension showing a direct effect on revisit intention, indicating a pathway toward long-term loyalty.
This analysis utilized PLS-SEM to provide an in-depth understanding of how different experience dimensions contribute to visitor perceptions.
Findings challenge the notion that satisfaction guarantees loyalty, highlighting the need for effective branding strategies in cultural heritage tourism.

Faliti et al. (2025) studied this question.

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Analysis reveals distinct impacts of brand experience on satisfaction and loyalty in cultural heritage tourism, suggesting new management strategies.