What type of study is this?

This is a Quantitative Explanatory Design study (also classified as: PLS-SEM).

September 10, 2025International journal of human research and social science studies.

Familiarity, Value, and the Emotional Logic of Loyalty: A Rural Tourism Study in Indonesia

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Familiarity significantly enhances both tourist satisfaction and revisit intention, reinforcing its role in loyalty development.
Using PLS-SEM for analysis, the survey of 120 tourists revealed familiarity’s positive influence on behavioral commitment.
Perceived value does not directly influence satisfaction, but it plays a key role in determining revisit intention.
Findings highlight the integration of emotional and rational aspects in forming loyalty, emphasizing tailored engagement strategies for destination managers.

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Implication

Quantitative analysis shows familiarity boosts tourist satisfaction and revisit intention in rural areas, indicating loyalty’s emotional and rational aspects.

Cite This Study

Pujiastuti et al. (2025) studied this question.

synapsesocial.com/papers/68c1ad5c54b1d3bfb60e57ca https://doi.org/10.55677/ijhrsss/02-2025-vol02i8

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Implication

Quantitative analysis shows familiarity boosts tourist satisfaction and revisit intention in rural areas, indicating loyalty’s emotional and rational aspects.

Familiarity, Value, and the Emotional Logic of Loyalty: A Rural Tourism Study in Indonesia

Key Points

Discussion

Implication

Cite This Study

Familiarity, Value, and the Emotional Logic of Loyalty: A Rural Tourism Study in Indonesia

Key Points

Discussion

Implication

Cite This Study

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