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September 10, 2025International Journal of Science and Environment (IJSE)

The Influence of Service Quality, Price, and Marketing Strategy on Consumer Satisfaction at Rezky Car Spare Parts in North Labuhanbatu

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Authors

RSRezky Ramadhan SipahutarNSNurintan Asyiah SiregarYZYanto Zelibu

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Overview

Quantitative analysis reveals service quality and price influence customer satisfaction, suggesting improved marketing strategies are crucial.

Key Points

  • Customer satisfaction increases with better service quality, price adjustments, and effective marketing strategies.
  • Marketing strategy emerged as the most significant factor affecting customer satisfaction levels.
  • Using multiple linear regression analysis allowed for the assessment of the different influences on satisfaction.
  • These findings highlight the need for businesses to enhance service quality and refine marketing strategies.

Cite This Study

Sipahutar et al. (2025) studied this question.

synapsesocial.com/papers/68c1ad5554b1d3bfb60e53bchttps://doi.org/10.51601/ijse.v5i3.196
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Also Consider

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  1. 1The Effect of Product Quality, Service, Brand Image, and Availability on Customer Loyalty with Satisfaction as a Mediation Variable (Study at Astra Isuzu Harapan Indah)2025
  2. 2THE EFFECT OF PRODUCTS, LOCATION, PRICE AND PROMOTION ON CUSTOMER SATISFACTION (STUDY OF LOTTE WHOLESALE PEKANBARU)2024
  3. 3ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE2024 · 2 citations
  4. 4Mediating Effect of Customer Satisfaction in Enhancing Customer Loyalty2024
  5. 5THE INFLUENCE OF SERVICE QUALITY, PRICE, AND MARKETING ON CONSUMER PURCHASING DECISIONS AT BMA PUTRA CARWASH2025