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October 1, 2025Distribusi - Journal of Management and BusinessOpen Access

The Influence of Service Quality, Price, and Marketing on Consumer Purchasing Decisions at Bma Putra Carwash

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Authors

TATaufik AkbarNSNuris Sanida

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Overview

Quantitative analysis shows service quality and pricing impact consumer purchase decisions, highlighting the importance of effective marketing strategies.

Key Points

  • Consumer purchasing decisions at BMA Putra Carwash are significantly influenced by service quality, price, and marketing.
  • A multiple linear regression analysis demonstrated the collective impact of these factors on consumer behavior.
  • Survey data was collected using Google Forms and analyzed through various statistical tests including the t-test and F-test.
  • Enhancing service quality and maintaining competitive pricing are vital for sustainable business growth in the car wash industry.

Cite This Study

Akbar et al. (2025) studied this question.

synapsesocial.com/papers/68dd89d7fe798ba2fc497acehttps://doi.org/10.29303/distribusi.v13i2.652
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