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October 2, 2025Global Leadership Organizational Research in Management

Analysis Of Promotional Strategies And Service Quality On Usage Satisfaction Steam Hjg Car Wash In Pungur District Central Lampung

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Authors

HPHelen Chrystina PutriUniversitas Bandar LampungVNVonny Tiara NarundanaUniversitas Bandar Lampung

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Implication

This research evaluates how promotional strategies and service quality influence user satisfaction, indicating significant findings in Punggur District.

Key Points

  • Service quality has a positive impact on user satisfaction for HJG Car Wash services.
  • Promotional strategies do not significantly enhance user satisfaction when evaluated individually.
  • Together, promotional strategies and service quality positively impact user satisfaction for HJG Car Wash users.
  • The model explains 29.5% of the variation in customer satisfaction based on the services provided.

Cite This Study

Putri et al. (2024) studied this question.

synapsesocial.com/papers/68de6f4283cbc991d0a2317ahttps://doi.org/10.59841/glory.v2i4.1721
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1THE INFLUENCE OF SERVICE QUALITY, PRICE, AND MARKETING ON CONSUMER PURCHASING DECISIONS AT BMA PUTRA CARWASH2025
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  3. 3Effect of Service Quality on Repurchase Intention through Customer Satisfaction as an Intervening Variable2024 · 1 citations
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