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Sustainable Growth for Rural Entrepreneurs: A Strategic Approach to Product Diversification in Rowosari’s Msmes

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Community service program enhances product diversification and digital marketing for MSMEs, suggesting improved competitiveness.

Participants demonstrated a substantial improvement in awareness and skills related to product diversification.
Two MSMEs successfully launched innovative products, showcasing effective development strategies.
The program incorporated initial needs assessments and hands-on mentoring for practical application.
Ongoing community support is crucial for fostering innovation in rural MSMEs and advancing economic resilience.

Purbawati et al. (2025) studied this question.

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