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This is a Multimodal Discourse Analysis study.

Branding Religion and Culture: A Multimodal Analysis of Sedaap and Indomie Ramadan Advertisements in 2025

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The advertisements function as cultural texts that shape and reflect Muslim identity during Ramadan.
Sedaap emphasizes youthful appeal, while Indomie highlights narratives of gratitude and family togetherness.
The study uses multimodal discourse analysis to examine the interplay of verbal, visual, and auditory elements in marketing.
These findings suggest that Ramadan branding significantly influences religio-cultural ideology in Indonesia.

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This analysis explores cultural values and Islamic symbols in Ramadan advertisements, highlighting their branding implications.

Sutarman et al. (2025) studied this question.

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