Ramadan For Sale: A Semiotic Analysis of Ramadan Fashion Bazaar Promotion on Social Media

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Promotional content transforms Ramadan into a consumerist imagery, undermining its spiritual significance.
Analysis based on Roland Barthes’ semiotic approach emphasizes the role of signs in capitalist narratives.
Research investigates Glamlocal's Ramadan 2025 posts on social media, highlighting consumerism's appropriation of religious symbols.
Findings challenge the shift of Ramadan meaning towards consumer rituals and stress the need for critical awareness.

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This study reveals consumerist narratives in Ramadan promotions on Instagram and TikTok, suggesting capitalism's influence on religious symbols.

Muhammad Zailani Iman (2025) studied this question.

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This study reveals consumerist narratives in Ramadan promotions on Instagram and TikTok, suggesting capitalism's influence on religious symbols.