A comprehensive study identifies the need for a CRM platform, suggesting improvements in patient monitoring.
Objective. Development of a system for monitoring the patient’s well — being at the postoperative stage and supporting managerial decision-making by the head of a medical organization on the Customer Relationship Management (CRM) platform Materials and methods. A comprehensive study, including in-depth interviews with medical specialists at the short-stay hospital (n=12), expert interviews with heads of other hospital departments (n=9), and testing of a prototype digital product was conducted on the basis of the Buyanov State Clinical Hospital in Moscow. Results. Based on the results of the study, the need to create a CRM system for this medical institution was identified, the main product requirements were identified, and a mobile web application was developed that includes 3 interconnected modules. The functionality of the application allows you to inform patients about the specifics of treatment, to receive data on the patient’s well-being at the postoperative stage. Conclusion. In the context of digitalization of healthcare, a CRM system for monitoring the patient’s well-being at the postoperative stage is an urgent need for medical organizations, however, it requires taking into account the specifics of a particular clinic or hospital department.
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Vyatkina et al. (2025) studied this question.
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