Campaign launched to increase awareness of substance use disorder and treatments, suggesting a shift in public perception.
Last week the North Carolina Department of Health and Human Services and First Lady Anna Stein, in collaboration with Shatterproof, announced the launch of the Unshame North Carolina (Unshame NC) campaign to end stigma related to substance use disorder. Unshame NC has two primary goals: to increase knowledge and awareness of substance use disorder and medications for opioid use disorder (MOUD) as a treatment option.
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Alison Knopf (2025) studied this question.
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