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A Study on the Influence of Video Content on Digital Marketing Success

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Mixed-methods analysis reveals video content significantly boosts consumer engagement and brand awareness.

High-quality, short-form video content enhances consumer engagement and purchase intent, leading to better marketing outcomes.
Emotional stimulation and storytelling in videos substantially improve brand image and trust among consumers.
Quantitative findings were derived from 149 structured questionnaires, complemented by qualitative insights from marketing professionals.
The research emphasizes that video marketing is a crucial strategy for long-term success in the digital marketplace.

Selvakumar et al. (2025) studied this question.

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