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September 10, 2025Management

Maximizing Marketing Impact: Examining Video Content Through Analytics and Consumer Behaviour

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Analysis reveals video content enhances brand trust in consumers, suggesting its strategic importance in marketing strategies.

Video content significantly boosts brand trust, enhancing consumer relationships and marketing success.
95% of marketers acknowledge video as a crucial tool for engaging target audiences and driving impact.
The study utilizes quantitative content analysis and thematic classification to evaluate video marketing effectiveness.
Comprehensive integration of video content is necessary for adapting to digital transformation in marketing communications.

Penkova et al. (2025) studied this question.

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