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The Impact of Short-Form Video Platform Content Marketing on Consumer Behavior and Strategic Research

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Analysis of content marketing strategies in short-form video platforms, highlighting their impact on consumer behavior.

Content marketing significantly influences consumer behavior in short-form video platforms, enhancing engagement and decision-making.
Key factors include platform interactivity and content quality, which drive user retention and satisfaction.
Short-form video platforms like Douyin and Kuaishou present unique challenges and opportunities through their distinctive marketing ecosystems.
Strategic recommendations involve improving content quality and fostering collaboration among creators, users, and brands.

Mengyi Li (2025) studied this question.

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