A Study on Perception of E- Grocery Platforms

This study explored how online and in-store grocery shopping behaviors are influenced by sociodemographic factors, household attributes, and personal attitudes, using survey data from over 2,000 Florida residents. Through a bi-directional structural equation modeling approach, it found that while online grocery shopping had no significant impact on in-store shopping frequency, in-store shopping reduced the frequency of online purchases, indicating a substitution effect. Positive attitudes toward online shopping, preference for alternative travel modes, and tech savviness encouraged online shopping, while cost consciousness and enjoyment of physical shopping promoted instore visits. The findings underscore the importance of collaboration between retailers and transport planners to address the evolving travel implications of e-grocery trends.