A Study on E-Grocery Buying Behaviour

This study examines consumer behaviour in the context of online grocery shopping, known as e-grocery. As digital platforms gain prominence, especially after the COVID-19 pandemic, understanding factors like convenience, trust, product freshness, and delivery speed becomes vital. Data was collected from 82 respondents using structured questionnaires. Tools such as percentage analysis, Chi-square, Mann-Whitney U test, and correlation were employed. The results reveal that younger, urban consumers dominate the e-grocery segment and value speed and digital convenience, though concerns about product quality and delivery charges persist. These insights can guide egrocery providers to improve their services and better meet consumer expectations.